Myntra Business Services

About Evosag Agency’s Myntra Seller Services

Evosag Agency helps fashion and lifestyle brands launch, optimize, and scale on Myntra with a practical, conversion-first approach designed for mobile shoppers and fast decision cycles typical of apparel and accessories. From policy-aligned onboarding to high-quality catalog execution, campaign planning, and returns hygiene, every step is engineered to reduce friction for buyers while giving brand teams a clean operating rhythm that produces steady growth.

Onboarding starts with compliant account setup, documentation, and brand/category approvals. To avoid delays, we prepare a simple milestone plan: submit documents, confirm brand ownership (where applicable), align shipping/return settings, and establish service-level expectations. The objective is a reliable go-live timeline with fewer rejections and fewer back-and-forths, so the team can focus on building a catalog that wins attention and trust.

Catalog quality is the foundation of discovery and conversion. For fashion, that means titles and bullets that surface key attributes buyers actually filter by—fit, fabric, pattern, color, occasion, season, care, and size guidance—balanced with clean, readable copy. Image sets follow a consistent composition: front, back, details, and context shots that help shoppers visualize fit and styling. Size charts and care instructions are easy to find. Consistency across SKUs reduces cognitive load and encourages faster, more confident decisions.

Variations and taxonomy need special care in apparel. We structure variants so sizes and colors are intuitive to browse, with naming conventions that minimize confusion in search and recommendations. Attributes are mapped to category expectations, and we keep back-end data tidy to improve internal placement. For launches and refreshes, we prioritize a tight set of hero SKUs to validate demand signals quickly before expanding ranges, which protects budgets and accelerates learning.

Pricing and promotions emphasize practical value over excessive discount theatrics. We calibrate price points to category norms and brand positioning, then layer seasonal drops, bank offers, and curated bundles that lift average order value without undermining perceived quality. A mini-calendar clarifies what to feature and when—festive edits, end-of-season sales, or weather-driven pushes—so merchandising feels timely and meaningful rather than noisy.

Ads and amplification are built for predictability. We outline creative angles that match intent—trend highlights, fabric benefits, styling tips, and limited-time offers—and rotate formats to keep freshness without bloating workflows. Simple naming, sensible pacing, and clear goals make it easier to see what works. Winners get more budget; underperformers are cleaned up or paused. Retargeting re-engages warm interest with outfit pairings or cart nudges that help close the loop.

Operations confirm trust after the click. We recommend packaging standards that protect garments without waste, set realistic dispatch windows, and prepare returns playbooks that handle size or color concerns with empathy and clarity. Each return is a signal: wrong fit, color variance, fabric expectation mismatch. We review patterns and adjust listings or processes so the same issue doesn’t repeat, steadily lowering return rates and keeping ratings healthy.

Analytics translates activity into decisions. Dashboards track impressions, CTR, add-to-cart, conversion, cancellations, returns by reason, and contribution margins. Weekly reviews are short and actionable: three wins, three issues, three next steps. Maybe a hero SKU deserves an extended size run; maybe an image needs a clearer fabric close-up; maybe a price change restores rank. This cadence keeps momentum without chaos and aligns creative, merchandising, and operations.

Brand and content work together to build affinity. We keep visuals fresh but coherent, with a tone that feels modern, friendly, and helpful. Styling suggestions and short explainers make choices easier and reduce size anxiety. Social proof helps, but we never bury essentials like fabric composition, measurements, and care; thoroughness builds trust—and trust builds repeat purchases. Where helpful, we add micro-FAQs at moments of hesitation to prevent drop-off.

As results compound, we add sophistication only when it pays back: expand winning styles, test limited capsules, refine taxonomy, and introduce lightweight CRM nudges via WhatsApp for post-purchase care or restock alerts. Everything scales from a clean base of consistent content, clear operations, and honest communication. For fashion and lifestyle, this balance—clarity, speed, and friendly guidance—turns scrolling into trying, trying into buying, and buying into repeat loyalty.